After the epidemic, the international education and overseas education market has changed a lot. One of the obvious features is the diversification of study destinations. In addition to the traditional study countries such as UK, US and Australia, Southeast Asia especially for Malaysia and Singapore and Hong Kong are more and more favored by Chinese Students. These regions have high-quality institutions and Southeast Asian campuses of renowned universities in UK, US, and Australia. As a supplement to the market of UK, US, Australia and Canada, HOPE International Education is establishing close cooperation with local famous universities and boarding schools in Southeast Asia. At the same time, we also hope to share these quality resources that are urgently needed in the market with our peers in order to achieve mutual improvement and win-win cooperation.

Adhering to this concept, from 7th to 10th December, HOPE invited about 30 principals, academic directors, school counsellors, and heads of agencies, from more than 20 international schools and partner agencies in China for a 4-day South-East Asia tour. Led by HOPE staff, the group visited National University of Singapore (NUS), University of Southampton (Malaysia Campus), University of Nottingham (Malaysia Campus); well-known traditional boarding schools Epsom College and Forest City International School Malaysia campus.

Witnessed by the peers, HOPE signed a MOU agreement with University of Southampton and Epsom College Malaysia Campus respectively to mark the beginning of the collaboration in areas of students recruitment for both long term UG, PG, A level programme and short term summer camp programme.

The tour also helped HOPE’s partners to learn more about the strength of institutions in Singapore and Malaysia for future promotion. The visit and collaboration with two new partners was also a follow-up after Daniel Zheng, Managing Director of HOPE’s visit last September. HOPE's marketing strategy in Southeast Asia is to establish partnership with high quality UK institutions Malaysia campus as a first step, and then to extend to other high quality local institutions for enrollment for both long term degree and short-term programs according to the market demand.