ICEF Secondary Education Conference was held in Kuala Lumpur, Malaysia from 15th - 17th January. To explore more partnership not only in traditional study abroad destination countries such as UK, US, Canada, but also in the soaring market in Southeast Asia, HOPE sent a senior consultant, Jessica Xu, to participate in this conference.

The two-day conference featured HOPE’s in-depth exchanges and communications with 15 secondary school representatives from the United States, Canada, the United Kingdom, Malaysia, and Switzerland. By introducing each other's business models, understanding the characteristics and strength of each secondary school, HOPE always committees to finding suitable and quality school partners for Chinese students and schools so that a sustainable business is maintained.

Followed by the ICEF meeting, Jessica also visited four institutions in Singapore including NUS (National University of Singapore), NTU (Nanyang Technological University, Singapore), MDIS (Management Development Institute of Singapore), and SIM (Singapore Institute of Management). A familiarization visit to a college or university covering the learning atmosphere, transportation, environment and other living conditions helps the consultants to better and more clearly introduce them to students and parents.

At the same time, Jessica met with five students from PSB college and had a detailed understanding of their studies and life in Singapore. Furthermore, Jessica also communicated with them about their future plans for master's programmes.

This is the 4th visit to Singapore and Malaysia by HOPE staff within one year. To meet the demand from the China market, establishing more partnership with top institutions in Singapore and Malaysia, particularly the UK, US and Australian institutions’ southeast Asian campus is HOPE’s strategy to supplement the existing partnership with UK, US, Australian and Canadian institutions.