Against the background of increasingly diversified destination for overseas study, HOPE has consistently adhered to adaption and innovation and at the same time to take the lead to establish a healthy eco-environment of the industry. From 24-27 April, HOPE organized a HK universities’ discovery tour for a group of 25 school principals, senior counsellors in international schools, head of associations of private schools, international education and local business councils across China.

Faced with the growing diversity of study abroad demands from students and parents, HOPE’s market research reveals that while traditional English-speaking countries remain dominant in numbers, emerging Asian study destinations such as Singapore, Malaysia, and Hong Kong, China, are experiencing sustained growth in popularity. The HK universities’ discovery tour is to enable HOPE’s partners to know more about the entry requirements of the universities in HK, HOPE’s summer and winter short programme with HK universities and to establish link between HOPE and local industries. 

In Hong Kong, HOPE delegation visited Hong Kong University, Hong Kong Polytechnic University and Hong Kong Institute of Finance and Management. The delegates discussed the current market demand in mainland with admission officers from the HK institutions and know more about the characteristics of student recruitment.

In recent years, HOPE has developed a comprehensive and multi-tiered study abroad service system. We have developed differentiated study abroad planning, preparation and application solutions tailored to the different individual needs. More importantly, HOPE is committed to building a healthy and sustainable international education eco-system and eco-environment. HOPE regularly share its exclusively compiled study abroad trends with our partners via newsletter and direct mails, host different international education forums, organize business training excursions and tours for partner schools and agents, and actively promote alumni and parents network connectivity. These initiatives have not only enhanced HOPE’s brand influence but also delivered tangible value to our partners. Moving forward, HOPE will continue to adopt an open and inclusive approach, joining hands with more educational institutions both nationally and internationally to provide more and broader, higher-quality study abroad pathways for aspiring students.