This year marks the 25th anniversary of HOPE International Education. As a company focusing on overseas education and international exchanges, HOPE has always been prioritizing the staff’s professionalism in servicing our clients . As an annual recurring arrangement, this year’s counsellors’ internal training was held in Yixing City on August 21-22.

Due to the overall economic downturn and complexity of international affairs, the study abroad demand in China market is changing. In particular, multi-country application is becoming a trend among students. In response to this market shift, HOPE provides training on study-abroad applications for multiple countries including knowledge and counselling skills on popular destination countries and regions such as Malaysia, Singapore, HK as well as UK, US, Australia and Canada.

HOPE is also developing a variety of new services and products to meet the needs of different clients. For example, universities tour in UK, Malaysia and HK during summer and winter vacation, expanded online tutoring for current students overseas, more career and internship opportunities, and even 50+ short programme for adults. The training session briefed counsellors on all those plans and programme so that they are able to offer to the potential clients.

Besides, HOPE counsellors will be more involved in marketing activities to be more exposed to the market and increase the conversion. The training also provided counsellors with marketing and counselling skills as well as how to jointly work with company’s marketing team to adapt to the changing market.